The sales profession moves faster than
ever today,
says the well renowned corporate Trainer Ms
Nidhi G Nadhani who is the director
of MAGNET Personality Enhancement Academy. No matter what industry you are
in, what worked well a few years ago is not good enough today.In the blink of
an eye, new competitors emerge, products similar to yours are released and
before you know it, there are others who are already offering similar products.
Sales is all about first impressions and ongoing
interactions. Employee’s appearance, attitude and behaviour are direct
reflections of your company and your brand. Training your sales staff
encourages you to let go some outdated practices and replace those ineffective
habits or behaviours with effective result-oriented sales habits.
Organizations that endeavour to be on the path of
continuous growth will often find that upgrading the 'soft skills' of their
workforce is a necessary part to increase sales. The right kind of dressing, businessetiquette, body language and communication skills has its own impact in the
sales process and facilitates the same.
Begin by understanding your business niche. What do
you do best? How to approach these prospects in the best possible way? How much
are they willing to pay? Always assume that your prospect will buy what they
need. How can you convince them of what they need. Emphasise the features of
your product or service that reduce and solve the problems for the customers.
The features which are unique also catches the attention of the prospect. Sometimes
you can reposition your products. Creativity in sales plays a very important
role.
Be more creative in your prospecting, fact finding
and presentation skills. Imagine the perfect salesperson and compare yourself
to the ideal. Make a decision to improve your weaknesses and set goals to force
yourself to do the things you don’t like to do.
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